Digital Marketing Definition & Examples
In that case, you can use that information to calculate your digital marketing budget. The lifetime value of a small business that buys five $500 services from your business per year is higher than the LTV of the enterprise that buys one $1,500 service once a year. It’s tempting to focus your efforts on enterprise-level clients because they bring in higher revenue at once. However, it is often more cost-effective on ad spend and results in more revenue to find and retain small business customers rather than once-a-year enterprise clients. This is critical because different buyer personas require different marketing tactics. Digital Marketing Fundamentals Digital marketing strategies and tactics are crafted to target specific online audiences across a variety of internet-connected devices. Amplify your market reach and improve your brand reputation with Thrive’s franchise SEO services. Our team creates a franchise marketing plan around your ideal prospects and service location. We c